What is SEO? Search Engine Optimization in 2020

What is SEO
What is SEO

Overview –

  • What is SEO
  • How Search Engine Works
  • How does Google know if a page is Reliable
  • What is google algorithms
  • White Hat SEO Technique 
  • Black Hat SEO Technique 
  • Gray Hat SEO Technique

Search engine optimization (SEO) is the practice of getting organic targeted traffic to a website by rank on a search engine result page (SERP).

Creating high-quality content, optimizing content around specific keywords, and building backlinks is a common task associated with seo.

SEO is all about improving an organic site’s rankings in search results for a particular keyword.

SEO helps you to improve a site’s organic ranking

SEO helps you to rank your site for a specific keyword and the main benefit of a ranking for a specific keyword is that you can get free traffic to your site and this traffic is related to your niche.

How Search Engines Work

how search engines work.
how search engines work.

Now that we have answered the question “what is SEO? Then its time to learn how search engines like google actually work.

When you are searching for something in the search result of any search engine ( like Google or any other search engine), then an algorithm crawls multiple sites within a second and provides you a best-related result to your search.

Specifically, Google or any search engine algorithm scans billions of pages which is indexed in order to find a set of results that will best answer for your search.

If you search for “Digital Marketing Agency in Mumbai”, you don’t want to see web pages about graphic design agency.

That’s why google crawler scans multiple pages first which is index in google search engine and brings the best result to you which is closely related to your keyword.

However, Google doesn’t consider simply rank “the most relevant pages at the top”.

That’s because there are multiple relevant pages for every search term.

For example, the keyword “SEO company in Mumbai” brings up 16.3 million results in google:

So to place the results in an order that are  best to the top, they rely on some  other elements of their algorithm:

The authorization sounds like: it’s google’s way of determining whether the content is accurate and reliable.

Now you have a question in mind: How does Google know if a page is Reliable?

First they check for relevancy and quality content. After that they look at the number of Backlinks :

(links from other web pages are known as “backlinks”) also, check the quality of backlinks.

In general, the more links a page has, the higher it authority for rank:

(in fact, Google’s ability to measure authority via links is what separates it from search engines, like yahoo, that came before it). But if it’s not useful, google won’t want to position that content at the top of the search results.

In fact, Google has publicly said that there’s a distinction between “higher quality content” and “useful” content.

For example, let’s say that you search for “SEO”.

The first result you click is written by the world’s topmost expert of SEO. And because the page has so much quality content on it, that’s for lots of people have linked to it. It’s written by someone who is an expert in SEO or related to it. And their web page has links that point to it. And it’s written in a very simple way that anyone can understand. Because of its usefulness, That page is going to rank highly on search engines like google. Google sees that if people are more interacting with a particular search result then google gives a ranking boost to that result Google sees the usefulness of content based on user experience.

There are google algorithm  to check the quality, relevancy  and multiple factors of a website that are useful for ranking

Now you have question comes in your mind:-

What is google algorithms?

What is google algorithms
What is google algorithms?

A few years ago when you searched something on google, google gave you many irrelevant results.

For example:- in  local search of google if we searched something then it gave us a different result.Because of irrelevancy user experience was not good  on google search result. That’s why google launches an algorithm to check the accuracy of web pages bots that crawl web pages and check whether they are following rules or not.

An algorithm is nothing but a bunch of rules by which google provides its user a quality content.

White Hat SEO Vs Black Hat SEO
White Hat vs Black Hat

1 . White Hat SEO Technique 

                                       white hat SEO is additionally referred to as moral SEO. White Hat SEO refers to the uses of optimization ways in associate moral means that focus on a human audience and fully follow rules and policy of the search engines

2. Black Hat SEO Technique 

                                         Black hat SEO does not obey any guidelines or rules of search engines. They focus on search engines not on the human audience. Black hat word comes from the south, this means bad guys who do not obey rules and guidelines.

3. Gray Hat SEO Technique

Gray Hat SEO Like it Names Implies Mixture of Black & White. Means Were You are using Little White Hat Technique & Little Black Hat technique For a Visibility of your website for a particular keyword.

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