Hiring a search engine optimization company looks simple, but it’s a critical task that can make or break your business. Finding the right SEO services provider for your organization can help establish your business as a brand and generate revenue. Hiring the wrong SEO company can destroy everything.
While all SEO companies likely claim they are the best and they will rank you higher on Google, that isn’t always the case.
As the founder of a digital marketing company that provides SEO services, I’ve learned firsthand that to ensure you see results from the SEO provider you hire, you must choose the right SEO company. But before that, you must be familiar with mistakes to avoid during your search:
Mistakes Which Have to Avoid When Hiring An SEO Company
A few mistakes to keep in mind when searching for an SEO agency include:
• Assuming a top Google ranking means a company is the best: This is one of the major mistakes that I’ve observed business owners make. They search on Google for “SEO + (their geographic location)” and hire an SEO company because the company ranks on top for SEO services in their region. Business owners often think that the company ranks on top because it knows SEO very well. But this is not always true. A company could rank high on Google for a number of reasons, such as spamming. I’ve seen a number of SEO companies improve their ranking by using black-hat spamming techniques.
• Committing to fixed packages: SEO requires a custom approach to every website because every business or website has different issues and requirements. That’s why fixed-cost SEO packages aren’t always the right fit for all businesses. If you are talking to such an SEO company, you might need to look elsewhere, because you might not get exactly what you need. Ensure the company you’re considering hiring understands your business, creates a strategy and charges accordingly.
• Believing misleading ‘credentials’: Step back if an SEO agency says it is a Google SEO partner or has “connections” in Google. In my experience, there are no Google SEO partners, specifically, (but there are Google Ads partners). It’s important to avoid this trap.
• Getting locked into long contracts: You should also consider taking a step back if an SEO company wants to lock you into a contract for 12 months or longer. Otherwise, you won’t be able to leave that company if you aren’t getting any return for your money. From my perspective, if a company is genuine, then you’ll definitely see the results from their services and will work with them longer, so why would they need to lock you in with a long contract?
What To Do To Find The Right SEO Company
To help you find the SEO company that meets your needs, remember to:
• Set a clear goal: First of all, you need to decide what you want to gain from hiring an SEO services provider. Consider whether you need a one-time SEO audit, ongoing SEO, pay-per-click management or another service. Establish a clear goal, and communicate that goal to your potential provider. This will help you measure the return on investment from the provider’s efforts.
• Ask for a free consultation: After you establish your goal, you can ask the SEO firm for a free consultation. In my experience, most SEO companies offer free SEO consultations, so take advantage of those opportunities. This will help you learn about the agency and its people so you can ensure that you are hiring the right SEO company.
• Look at what brands the company has worked with in the past: Bigger brands usually have very strict policies when hiring any type of firm, including an SEO provider. I’ve found that they usually only hire a company if it provides top-notch quality. So if the SEO company you’re considering has worked with one or more big brands, then there are very high chances you will be in the right hands.
• Find out what techniques the company plans to use: How will the company you choose help you meet your needs? Make sure you find out which SEO techniques it would be using. To get a better idea about the company’s capabilities and skills, ask for case studies and references. Modern SEO is quite different than old SEO techniques, so read the company’s blog and future predictions, and listen to stories from current and past clients.
• Clarify reporting and communications: Ask the company about its support services and reporting. For example, who will answer your questions? How should you contact the owner or CEO? How and when will you get reports?
You can successfully find an SEO company for your business by following these tips. By having clear goals, getting free consultations and vetting company and owner profiles, you can ensure that you are hiring the right SEO company for your organization that could rank your website traffic — and outrank your competitors.